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KV
[REPLACE: testimonial name]
[REPLACE: testimonial role and location]
A moment between sets
Stop stitching,start coaching.
Quiet software for independent coaches.
01, The moment
Scroll to see the work ↓
02, The work
One pulse,
one queue,
one hour saved.
The plan maintains itself, the check-ins arrive ranked, and the system tells you who to coach first.
9:415G
atletafitAL
Daily Pulse
Mon · Apr 20
How's your body?
Energy7 / 10
Sleep6h 40m
SorenessModerate
Mood
😟
😐
🙂
😄
Pull, block 3
Wk 6 · day 2
Deadlift3 × 5 @ 140kg
✓
01140kg × 5RPE 7
02140kg × 5RPE 8
03140kg × 5RPE 8
Chest-supported row4 × 10
,
Lat pulldown3 × 12
,
Today's log
Training & nutrition
Training✓Session done
Nutrition!Off target
Note for coach
Strong on rows. Slight tweak in right shoulder, last set.
✓
Sent to Kara
she'll see it in her queue
Energy
7/10
Deadlift
140kg × 5
✓ PR matched
Note
Shoulder tweak
flagged
Queued for review07:12 · #3 in Kara's queue
Notion→ Atletafit·
Google Sheets→ Atletafit·
Trainerize→ Atletafit·
WhatsApp threads→ Atletafit·
TrueCoach→ Atletafit·
MyFitnessPal screenshots→ Atletafit·
Notion→ Atletafit·
Google Sheets→ Atletafit·
Trainerize→ Atletafit·
WhatsApp threads→ Atletafit·
TrueCoach→ Atletafit·
MyFitnessPal screenshots→ Atletafit·
The real bottleneck
You didn't become a coachto chase Google Sheets.Your attention is the product.We protect it, fiercely.
, Atletafit, est. 2026
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How it worksWe didn't add features.
We didn't add features.
We removed the work.
We started from one question: what does a coach actually need to do, and what is the software doing in their way? Setup, programming, nutrition, plan maintenance and the watching all became the system's job, not yours. Four surfaces carry it.
01 / The Plan
Builds itself,
keeps itself right.
The AI builds the training around the goal. The formulas calculate the nutrition, Mifflin-St Jeor and Katch-McArdle, auditable, not a black box. Move a session and every target recalculates to hold the goal.
Self-cascading targets, the plan stays right without you touching it
Deterministic nutrition, every number you can trace and explain
Block periodization with auto-regulation from RPE and pulse
02 / The Daily Pulse
Signal in,
every day.
A 30-second check-in from each client: how they slept and feel, whether the session got done, whether the nutrition stayed on plan, a note if they have one. The signal that powers everything else, with no chasing.
Wellness, training and nutrition adherence in one tap-through
A typed note when they want to add context
Builds a quiet history the system reads from later
03 / The Attention Feed
Clients ranked
by who needs you.
Every pulse lands in one queue, sorted by reason, not by recency. The reasons come from patterns across the whole relationship, not just this week. Start at the top. Finish by breakfast.
Flags for red signals, chases for gone quiet, wins worth a word
One-line reason on every row, you know why before you click
The system does the watching, you spend attention where it counts
04 / The Check-in
You read insight,
not data.
Each week writes itself from the daily logs. The AI reads back across the entire relationship, habits, training, adherence, and surfaces the pattern already joined up. You read it, edit it, send it.
Auto-compiled from the week, no scanning logs to find the thread
Joined-up insight: adherence dips when volume spikes, energy tracks sleep
The judgment a great coach has, finally scaled across every client
Why this matters
You don't cap out at forty clientsbecause you run out of coaching.You cap out because of admin.
A solo coach hits a ceiling at the limit of their admin, not the limit of their judgment. Collapse that load to near zero and the ceiling moves. Carry more clients without the quality dropping. That is the whole point: leverage, not feature count.
The incumbents
Digitised the filing cabinet.
Dashboards, builders, logs. Then they left you to do the actual work: reading the data, joining the dots, adjusting the plan, chasing the check-in. They digitised the admin without removing it.
Atletafit
Removes the work.
Setup, plan maintenance, data collection, pattern-finding, prioritisation. The system carries it. You spend your attention only where your judgment is actually required.
[REPLACE: stat, e.g. “Coaches carry X clients on Atletafit, not forty.”] The same coach, the same hours, more clients held to the same standard.
From the field
Coaches who got their Sundays back.
[REPLACE: testimonial · stars/timeline label]
[REPLACE: testimonial quote — short form]
DO
[REPLACE: testimonial name]
[REPLACE: testimonial role and location]
[REPLACE: testimonial · stars/timeline label]
[REPLACE: testimonial quote — short form]
LT
[REPLACE: testimonial name]
[REPLACE: testimonial role and location]
One tier, priced for solo coaches
£79 a month.
Unlimited clients.
No per-seat. No tiers. No “studio” add-on. The price a real coach can absorb on the second client.
Unlimited clients, unlimited plans
iOS + Android + web
Billing, onboarding, branding
Cancel any time, one click
£79/mo
See pricing →Start freeYour clients are already in.
Your clients are already in.
Come join them.
Free for your first 14 days. Full-feature. No card.